SMO is one of these methods. I think it will be reasonable to give a definition of what SMO is. SMO is a Social Media Optimization. SMO is a method of website optimization by which you make your content widespread in social media by sharing it. In other words, with the help of SMO you attract people to your website content from social networks. Your goal is to make your content easy shareable across the social web. You attempt to make as many people see your content as possible.

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There are two main types of SMO methods:

You can add some features directly to the content itself including social news, RSS feeds, sharing buttons, user rating, polling tools, images and videos.

You can also attract traffic to your site by blogging, participating in discussion groups, commenting on other blogs, participating in discussion groups and posting status updates on your profiles in social network.

Actually the term “social media optimization was first used by Rohit Bhargava” and he was the first to establish initial five rules of SMO:

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
6. Get communities connected

Four years later other rules were added:

1. Create shareable content
2. Make sharing easy
3. Reward engagement
4. Proactively share content
5. Encourage the mashup

If you do everything right, than people will see your content. But you should always help them to see your content through apps, widgets and other social media entry points. Your aim is to make your content as transparent as possible.

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The first myth – a good website is everything

We speak about you marketing your services, right? So before you start screwing your brains over incredible web design or SEO Cape Town of your site, think thoroughly about your very services. It is necessary to define clear positioning concept of your services, choose your target audience and create the message special for it. If you accomplished these task wrong, no website, even the greatest one, will save you from total failure.

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The second myth – the more people visit your site, the higher your profit

The number of people, visiting your website, can say nothing about your future revenues, if these visitors (so called traffic) do not register with the site or don’t want to buy your services like fugtmåler. Your profits will be increased only in case of customers’ activity. For this purpose you should pay attention to the content of your site – it should be convincing, human-oriented and compelling by utveckla affärssystem.

The third myth – get opt-in list by all means

Some businessmen think that their success lies in acquiring larger opt-in mailing list. But it’s the case, when quality is before quantity. For making your mailing list longer, ask your customers to join your mailing list by filling a special form on your website.

There are many more myths to come. You as a clever businessman should realize the necessity of constant selection between do’s and do-not-do’s.

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There are many strategies and techniques, which allow to bring more potential customers’ attention to a product. Main of them include social media advertising, web analytics, search engine optimization (SEO), contextual advertising and pay per click (PPC).

Web, or Internet analytics is the measurement of website traffic, Internet data collection and analysis. It serves as a tool for acquiring information about a site’s visitors and page views. The site traffic analysis shows the results of advertising campaigns and website optimization. Web analytics can be off-site and on-site. The first can only predicts how many potential customers can be attracted to the site’s content and services. The latter is conducted according to the current information about the site’s attendance, visibility and buzz.

Search engine optimization is one of the most widespread online marketing tools. The number of SEO techniques and methods make a webpage to appear at the top of a search engine results page. The higher the website appears, the higher its chances to be visited by a greater amount of potential customers. For these purposes search engine optimizers often use black hat SEO, which means manipulation of a website’s ranking and stuffing it with irrelevant keywords, spoiling search results. Modern search engines (Google, Yahoo, Bing) reveal such spoilers and exclude them from their indices. PSD to WordPress
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SEO incorporates such Internet marketing methods as getting indexed by search engine crawlers (or spiders) which index webpages according to content relevance; crawling prevention (sometimes webmasters prevent spiders from crawling certain content by including a meta tag in the index) and increasing the site’s prominence by cross linking, URL normalization and other. Social SEO acts within social networks.

Among all marketing tools keyword research unites SEO and a pay per click model (PPC), which is also crucial for defining an ad’s appealing content. Using PPC an advertiser pays when his link is clicked. It leads to the advertiser’s webpage and increase its traffic.

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On the one hand there are thousands of educational articles and books about SEO and Internet marketing around the Web. On the other – if the education is accessible, why it is so hard to find a professional specialist?

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Let`s begin from the remark that today almost every company or organization has an own website. They start the websites not just for the website itself – everyone wants to see it in the top results for relevant queries.

As you know, demand drives the supply. As every Internet marketing specialist knows, the promotion of the commercial website is not a cheap deal – there are dozens of other Internet projects who will compete with you for a place in top-10 results.

Search engine optimization and Internet marketing is a complicated process, so everyone who`s involved in it should go through some sort of educational programs that give sufficient knowledge in social media optimization, search engines algorithms etc.

Also, what is the best way to start self-education in the field of Internet marketing

1. Start with the basics
Learn all basic terms and definitions, so you can at least understand what the book or forum topic is about. Read a book about basics of Internet marketing and seo-optimization.

2. Read specialized forums
Here is where you can get really useful and proven information. Just do not hurry to get into the topics and ask endless questions. Use the search, many questions on major forum were definitely raised many times, you just need to find the most useful answer. By the way, it will maintain your reputation.
3. Subscribe to the Internet marketers blogs

Do not try to subscribe to all of them. Start with 5-10 of the most interesting and popular ones, then wide the sphere of interests.

4. Experiment!
Spend to time for seo-experiments and personal researches – this will give you a lot of unique information about main principles of Internet marketing.

5. Visit seminars and educational workshops
It seems to be the best way to organize your knowledge and learn some practical aspects of Internet marketing. This will help you meet other specialists in this sphere as well. Such connects will help you in the future.

Also, for the first time, it’s pretty enough to learn. And remember – practice makes perfect.

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Web analytics is the measure of visitor’s behavior on a website. It is the analysis and reporting of Internet data for understanding and optimizing web usage. Web analytics is not just a web site traffic measure, but is a very useful business tool, which can help in marketing research, understanding the customer’s needs and reaching the business goals.

What kind of information from Web Analytics can be useful and how to use that for business?

The main Web Analytics metrics, such as visits number, geographical location, page views and it’s duration may help to develop the Key Performance Indicators (KPIs).The right using of KPIs information can help to determine the website’s business goals, test new site functionality and improve old ones.

There are some of the most popular and common metrics, which are used for developing the KPIs for a website:

Visitor Type. There are two types of visitors to the website: returning visitors – those, who has been on the site before and new visits – those who came to the site the first time (the unique visitor). Ideally, a unique visitor is just one visitor, but this is not always so, because there is a chance, that many users access the same computer. Because of that, companies have begun to track sessions. A session begins once a user enters the site and ends when a user exits it. This approach is also more sales and performance oriented because it considers each visit as an opportunity to convert a visitor into a customer instead of looking at whole customer behavior.

Visit Length. It is a time which visitor spends on the site – Visits Duration or Average Time on Site (ATOS). Sometimes the certain time which a visitor has spent on site can be the goal for a particular website.

Demographics and System Statistics. The demographic metrics show the physical location of visitors. It is very useful data for determination of the main target audience and it’s relevancy to the site or goods/services which it offers. This information is essential for region-oriented business.

Top Pages. There are three types of top pages: top entry pages, top exit pages, and most popular pages. All these metrics are important for understanding the customer’s behavior. This analysis helps to make decisions about improving content, media and site structure to make it more functional.

There are some other helpful and important metrics of Web Analytics – such as internal search, visitor path, referrers and keyword analysis and so on. Hopefully, we will analyze them in upcoming posts.

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Marketing research – is one of the forms of business research, which is focused on understanding consumers, competitors and markets in the economy.

Marketing research is necessary, when you:

• Plan to launch a new line of products;
• Consider working up new markets;
• Operate at a high- competitors market;
• Want to extend, but do not know all features of the market;
• Develop your own strategy.

If successful, you will get the following results:

• Understanding the position of your company at the market (a market share, strong points and weaknesses of the organization).
• The competitors analysis.
• The description of possibilities and market niches.
• The description of the market trends, detailed analysis of the future market development and rates of its changes.
• Consumer characteristics ( personality, attitude, motivations).

Due to specific knowledge, experience and informative books, you can carry out correct and competent marketing research. “Marketing Research” by Naresh Malhotra and “Marketing Research: Methodological Foundations” by Gilbert A Churchill are considered to be some of the best books in the field of marketing research . These books can be recommended due to their high practical nature and simplicity of statements, along with that they include a variety of information about marketing research. You can get extensive information about basic concepts, features of marketing research and its implementation peculiarities.

Marketing research is systematic process, therefore systematic planning is vital at all the stages of it. Reading Marketing Plans by Malcolm McDonald will help you to develop a correct plan of marketing research for your company.
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Everyone in the company from the director to junior specialist of marketing should know strong points and weaknesses of their company due to qualitative marketing research. If you want to be a competent expert, you definitely need to have a strong knowledge base. And mentioned above books can really help you with completing this task.

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There are different tools that can be used and one of them is Google Analytics.

Google Analytics is free web tool. It shows you how people found your website and how they explored it. But how Google Analytics can do this? The answer is quite simple. Google Analytics uses cookies and JavaScript to collect information about visitors. So all you need to have is Google Analytics Tracking Code installed on your website.

This tool tracks how visitors interact with a website, where they came from, how they spent time on a site, etc. And all this information is presented in easy to read and visual reports.

There are some key metrics that can be obtained via Google Analytics:

• Visitors (including such metrics as Map Overlay, Languages, Absolute Unique Visitors, Pageviews, Average Pageviews, Time on Site, Bounce Rate, Browser Capabilities, Network Properties, etc.)
• Intelligence (Daily Alerts, Weekly Alerts, Monthly Alerts)
• Traffic Sources (Direct Traffic, Referring Sites, Search Engines, All Traffic Sources, Keywords, Campaigns, Ad Versions)
• Content (Top Content, Content by Title, Content Drilldown, Top Landing Pages, Top Exit Pages, In-Page Analytics)
• Goals (Total Conversions, Conversion Rate, Goal Abandoned Funnels, Goal Value, Funnel Visualization).

Also in Google Analytics you can choose different types of reports.  They are:

• Visitors Reports. You can see all versions of reports including all key metrics about visitors.
• Traffic Sources Reports. Here you can find all needed information about where your traffic is coming from and which sources send the highest quality traffic.
• Content Reports. These reports show you how visitors are engaged with your site.
• E-commerce Reports. The reports contain information about e-commerce activity of the website.
• Custom Reports. Here you can create your own types of reports that contain the most important information to you in the way you want to see it.

So, if you need free and flexible web tool with clean interface to work, you should consider Google Analytics.

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Do you think that prosperous Internet Marketing campaign is possible without Pay per Click (PPC)? We don’t think so. If you want to find out more, then check Pay per Click Search Engine Marketing for Dummies by Peter Kent. Easy-to-read book especially for those who want to enhance their Internet Marketing campaigns by means of paid advertisements. We would not recommend this book for experienced PPC users, however it is a must have for beginners. Simple language, tons of examples, wide FAQ section – all of these make the book worse buying.

We always wanted to know the mechanisms that regulate trends in the Internet. Click: What Millions of People Are Doing Online and Why it Matters by Bill Tancer has provided us with such an opportunity. This book really differs from other ones. It neither a technical book for SEO specialists or a book full of marketing strategies for small companies – it can be described as a web usage statistics overview. However it essential for reading if you want to understand the common trends of Internet community, find what is being searched and why.

We are a little bit of designers, are not we? If so don’t miss the next book: Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug. Usability is one of the most important factors of website’s success. We would recommend reading this book not only to web designers but for Internet Marketers as well. Along with explaining the main principles of web usability and successful web site design it gives its readers a clear view of customers’ behavior. Using the techniques from the book will certainly help you website to increase its conversion rates.

So this is our Top 5 Internet Marketing books list. We hope you have already chosen some books you will want to read in the nearest future.

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What is SEO and why does your business need it?

SEO (Search Engine Optimization) is the active practice of optimizing a web site (or building a new one) by improving internal and external aspects in order to rank highly in un-paid or free listing on search results and to increase the traffic that the site receives from search engine.

Simply saying, using SEO and SEO tricks help you and your business to be in the top on the first page when users search on terms that are related to the web site content. As a result it brings you more visits, potential customers, sales and profit!

How to do SEO for your business?

There are three the most popular options of doing SEO for your web site:
You can do SEO yourself. Yes, it will save some money for you, but will waste so much time! Just imagine you have to learn a lot about and how to do SEO and then you will spend a lot of time on: writing “right” articles, performing link building activities, blog commenting and so on! Sounds much taught, is not it? Moreover, it sounds like you cannot pay enough attention to your business any more – so it is pretty risky option and you still have 2 more options for SEO of your web site.

Hire the In-house SEO experts. Seems like an ideal option for a big business. The main advantage is that you have complete control on what is going on in your on-line business activities and can implement any required changes instantly. The problem is that you have to care about your team competence, regular trainings and finally, salary and holidays expenditures. At the end, in-house SEO team may result as not so effective and cheap as you expected.

Find a SEO Agency. The main thing about the SEO agency is to choose the right one for your needs. It can take some time to find one – with a good reputation, strong presence in online marketing and SEO industry. Look at the potential SEO firm’s web sites, their portfolios, case studies and testimonials, give them a call, learn more about their services; explain your goals and expectations. All that will help you to choose the “right” SEO Company for your business, which will be a partner for your business and will give you the opportunity to empower presence of your business online and make it even more effective!

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