Nowadays, Internet Marketing became very popular. Most companies prefer to use all the benefits of this type of marketing, because it is very effective and profitable. There are a lot of methods of attracting people on your site like optimization of your site for search engines (SEO) social media advertising, web analytics, contextual advertising and pay per click (PPC).
SMO is one of these methods. I think it will be reasonable to give a definition of what SMO is. SMO is a Social Media Optimization. SMO is a method of website optimization by which you make your content widespread in social media by sharing it. In other words, with the help of SMO you attract people to your website content from social networks. Your goal is to make your content easy shareable across the social web. You attempt to make as many people see your content as possible.
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There are two main types of SMO methods:
You can add some features directly to the content itself including social news, RSS feeds, sharing buttons, user rating, polling tools, images and videos.
You can also attract traffic to your site by blogging, participating in discussion groups, commenting on other blogs, participating in discussion groups and posting status updates on your profiles in social network.
Actually the term “social media optimization was first used by Rohit Bhargava” and he was the first to establish initial five rules of SMO:
- Increase your linkability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashup
- Get communities connected
Four years later other rules were added:
- Create shareable content
- Make sharing easy
- Reward engagement
- Proactively share content
- Encourage the mashup
If you do everything right, than people will see your content. But you should always help them to see your content through apps, widgets and other social media entry points. Your aim is to make your content as transparent as possible.
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